One of the most powerful traffic generation methods which is
often overlooked is becoming a guest writer by submitting your
content to other websites.
Now, many marketers submit content to article directories, which
might have some benefit but is not quite as powerful as guest
The idea behind becoming a guest writer is simple — you contact
the owners of blogs and websites within your niche and offer
original content in exchange for a link to your website.
This has tremendous benefits for search engine optimization
because other websites within your market are going to be linking
to your website, often with the anchor text of your choice!
This isn’t just about improving your search engine rankings,
however, since submitting guest posts can bring lots of direct
traffic as well.
How do you go about doing this?
The simplest approach is the direct approach, meaning that you
would contact webmasters within your niche by looking for the top
ranking websites for many different keywords in your market.
This can certainly be time-consuming, especially if you’re trying
to build a list of many different websites to contact, but you
could easily outsource this part of the task.
Not everyone will agree to accept the content, of course, but
that doesn’t matter as long as you get a certain percentage to
As you can imagine, it is important to focus on high-quality
content as this will improve your chances of syndication.
The more successful the website is, the more traffic you will be
able to generate to your own website, but this in turn requires
you to provide very high quality articles in order to succeed.
This is really another form of article marketing, but you’re
actually going directly to important websites instead of just
hoping that publishers will come to the article directory and
pick up your articles.
You can think of this article marketing on steroids!